Alex Depledge is an entrepreneur who launched the well-known start up,, in 2013 with her business partner Jules Coleman. As CEO of, Alex grew the firm to 70 full time employees within 12 months of launch, nurturing and growing the start-up into Ireland and across Europe.


Alex’s industry experience and strategic leadership has led to her appointment as chair of the Coalition for a Digital Economy (Coadec) and founding board member of the government backed Sharing Economy UK trade body SEUK helping to identify the next 25 startups ready for growth investment. In 2014 TechCity Insider named Alex ‘Entrepreneur of the Year’, following on the heels of her appearance on the ‘Silicon Valley Comes to the UK Scale-up Top 100’ – a list highlighting British entrepreneurs.


In 2015 Alex co presented BBC Three’s show Girls Can Code encouraging contestants to unleash the digital guru within themselves. She has also lent her expertise across various radio programmes including BBC Radio 4’s Women’s Hour.


Educated at the University of Nottingham Alex launched her career in the US after completing her master’s degree at the University of Chicago, working on the campaign team of a major US politician. In 2006 Alex returned to the UK to become a consultant for Accenture, rising quickly through the ranks before her desire for a new challenge led her to taking the leap into the world of entrepreneurship.


A passionate believer in the power of the sharing economy to improve people’s lives – enabling individuals to take control of their working life and become micro entrepreneurs, Alex was awarded an MBE in 2016 for services to Sharing Economy.


In 2017, Alex and Jules’ brand new venture broke even only 4 months after launching.